Whenever people ask me about my “passion job,” and what all it entails – I usually refer to motivational speaking and building the brand that is HESONWHEELS. My preferred way to build my brand is two-fold: through my daily behavior and through blogging.

In life, I believe one of the utmost important personal qualities to have and to hone is consistency. This is why the Justin that you encounter while he’s out with his friends on a Friday night is just about the same Justin that you’ll find Instagramming pictures of dinner on Tuesday night, alongside the Justin that is at work finalizing policies on Thursday afternoon. I try to be as consistent of a person as possible.

That consistency is what, I hope, translates to  HESONWHEELS in a very real way. Some of the nicest things people ever say to me (and they also mean the most) is that they feel like they know me before we even have the opportunity to have a legitimate conversation. While transparency and social media are also tenants of my life, and those help; nothing is more important than consistency to me. There’s a great benefit in being in charge of my internet persona (also known as online identity or online reputation), which I frequently share in presentations.

But anyways, that’s why when I found this post by Seth Godin, it really spoke to me and I felt encouraged to reblog it. Just as I am now. Seth, one of my favorite bloggers, writes, “Your logo is a referent, a symbol, a reminder of your brand. But your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do.”

Not sure the last time I read truer words about a personal brand and developing it.