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President Obama at SXSW.

A few years ago, I began to hear rumblings about this event, that folks called “South by Southwest.” One of my favorite college professors and a few other up an coming entrepreneurial-minded folks in my tribe attended the event and spoke highly about it. In 2015, I made it a goal to attend the event, myself.

This year, the event has probably received more press than ever thanks to the presence of the First Lady and the President of the United States. I’m so happy that the president and the First Lady really are seeing the importance of the mecca that is SXSW.

Check out this video featuring President Obama’s keynote conversation from this year’s SXSW Interactive. He shares some interesting thoughts…